Author: Nagesh Battula
User Driven Design
When it comes to residential design, typically the developers find their demand based on market analytics that are based on findings by reputed research organizations. Based on that information, they find the land and supply accordingly. This approach has its limitations in that the product is based on customers’ demand. The developers cater only to that specific demand. They don’t go beyond what the customer is expecting.
Organo eco-habitats design
At the core of our design is empathy. We thoroughly scrutinize a product typology. Our designers deep dive into the lifestyles of a customer, understand their needs, wants, gaps in their existing living spaces by gaining deeper insights. We apply the findings of our analysis and arrive at a unique typology.
We don’t follow cookie cutter models whether they are 1500 sq. Ft homes or 8000 sft homes.
In typical real estate, the difference is mostly in the finishes and extra features like squash courts, badminton courts, a larger club house and so on. At Studio Organo, we empathize with end users and that makes a lot of difference.
Our design process starts with informal conversation with a focus group to understand their needs (said and unsaid), routines, and aspirations. We dig deep into understanding them, their families, their life and living, their work, their social background, their value systems, their stylistic choices, and their personality. It is important for us to understand this as it helps us craft specific and apt solutions that address those needs and expectations, and the end user's ability to keep their aspiration living, be it individually within their home or collectively within their eco-community.
After carefully examining the needs, routines and lifestyle of notable CEOs and CXOs, our studio has come up with this Rurban product typology that is tailored to suit their specific lifestyle – Organo Kandawada.
Organo Kandawada is for those families who are steady strivers, are well-travelled and have settled into a pattern of luxury living.
It is for those
We promote indulgent living, in which the residents engage with nature, experience serenity, have spaces to socialize, invite people home without having to stress over organizing everything.
Through our Saptapatha – seven strands of sustainability, sustainability goals are made and met to reduce the impact on the environment. For example,
And many other systems and infrastructure are in place to reduce footprint on Earth.
With all this in place, To we have come up with a blueprint to orient design method to map the entire customer journey and document it. This way, we can ensure customer success is delivered at every step of the customer's journey.
We are conducting research to establish that customer journey.
This could be a new way of designing for architects or developers.
If you would like to know more, please email us. We will be more than happy to spread our knowledge to other builders and architects. We are looking forward to hearing from you.