We are living in unprecedented times and heading into uncertain ones. In the name of economic progress, we have confused indulgence with abundance. Impact of this collective human mindset has been over-consumption of our natural resources and the presumption of our environment as a service provider for our race. We demand and exploit our environment beyond the actual needs of our current existence.
Being lax about this uber-consumerist behaviour is no longer an option. Not for you, not for me, nor for our children. Our future generations have the right to inherit a wealthy, healthy and bio-diverse Earth, where their needs can be met without compromising that of their descendants.
While it may seem daunting, we have an opportunity to course-correct. Every step forward towards making sustainable choices, we can nudge the path ahead in the direction it should go. As people and as businesses, we must choose and champion an eco-cause, something that resonates with us. Something that we would be proud to leave behind for our children.
In every topic and choice, our collective responsibility is to research deeply, define problems clearly, find apt solutions, identify collaborative stakeholders, and manifest solutions with agility and flexibility.
Organo Antharam is a step towards Counter-Urbanisation for Hyderabad residents. Counter-Urbanisation is the process by which people relocate from urban to rural areas, the opposite of urbanization. This shift occurs for various reasons, including job flexibilities, transportation networks, simpler lifestyles, aversion to urban inconveniences & pollution, etc.
With new communications technology, people in Rurban (rural communities with urban conveniences) areas can work/school from home. More and more, employment opportunities no longer require co-locating to urban areas, and people can explore alternatives to city living. Large schools and healthcare facilities are also being opened in the outskirts of major cities, thereby becoming accessible to Rurban residents.
There are significantly positive impacts through Rurban Communities. The most obvious effect is the reduction in housing & infrastructure pressure on the city. Congestion can be reduced in urban areas.
When organized well, residents in rurban communities tend to help inject the right amount of economic activity within a rural area without disturbing the fabric of existing villages. Rurban settlements also use their resources (local knowledge, land, skills and traditions, primary production, natural environmental beauty, and social networks) to sustain the internal rural development capacity.
Counter-urbanisations brings about a change in the cultural mix of families into rural environments, thereby creating greater cultural diversity. Also, rural communities do not need to relocate to urban areas in search of livelihood and can choose to be anchored to their hometowns.
With lower population densities, rurban communities like Organo Antharam add lesser pressure on local infrastructure while enjoying rural conveniences such as fresh air, access to witnessed food, large afforested areas, and lesser pollution. A sustainable rurban community improves biodiversity in the local environment while inspiring others to make and embrace sustainable practices, be it in farming, animal husbandry, afforestation, or social impact.
By the simple act of living healthy in a rurban community, residents have a positive social, cultural, economic, and environmental impact on the local neighborhoods. The more residents embrace sustainable living, the larger their impact circle. With the proper physical infrastructure (farms, forests, goshala, water management, solar power generation and other sustainability measures) at their disposal, Organo Antharam residents are equipped to make the right choices and take the Eco-Cause ahead.
How about you? Are you ready to join the Eco-Cause?